Copywriter Portfolio Examples
For copywriters, a portfolio isn’t just a showcase = it’s proof you can drive results. Whether you’re a freelancer seeking new clients or transitioning into a copywriting career, your portfolio must tell a compelling story, demonstrate versatility, and exude professionalism.
But building one can feel overwhelming.
What projects should you include?
How do you format your work for maximum impact?
This article takes the guesswork out of the process, featuring Copywriter Portfolio Examples that inspire and guide you, no matter your experience level. From creative layouts to effective project descriptions, these examples highlight what works - and why.
Why This List Stands Out
At OneHour, we believe in simplicity and affordability. These examples focus on beginner-friendly designs and accessible tools, proving you don’t need to spend hours or break the bank to build a professional portfolio. Let’s get started!
11 Copywriter Portfolio Examples
1. Kathryn
Kathryn’s portfolio strikes a witty and conversational tone, reflecting her personality as a seasoned copywriter. The design emphasizes clarity and charm with humor-infused intros, sections showcasing past projects, and a clean, accessible layout. Key offerings like taglines, ads, and brand identity work are presented in an engaging and relatable voice, highlighting her creativity and expertise.
Visit Kathryn's Portfolio
Use an authentic and conversational tone to make your portfolio memorable, showing not just your skills but also your unique voice.
Highlight your versatility by including examples of different formats, like taglines, landing pages, and tone of voice guides, to attract varied clients.
2. Kayla Hollatz
Kayla Hollatz’s portfolio exudes professionalism, blending strategy and storytelling seamlessly. The clean layout guides visitors effortlessly, emphasizing services like website copywriting and content creation. Testimonials and case studies highlight results-driven success, while interactive features like a brand voice quiz add a personalized touch. The minimalistic design keeps the focus on her expertise and proven results.
Visit Kayla's Portfolio
Include data-driven outcomes in case studies to demonstrate the impact of your work and build credibility with prospective clients.
Features like quizzes or downloadable resources engage visitors and showcase your creativity and strategic thinking.
3. Cassidy Horton
Cassidy Horton's portfolio presents a clear, personable approach with bold headings and concise copy that reflects her expertise in personal finance copywriting. The site blends professionalism with personality, featuring tailored services, impactful testimonials, and a wealth of examples. It’s designed to resonate with brands focused on empowering underserved communities, using an empathetic and engaging tone throughout.
Visit Cassidy's Portfolio
Specify your specialization and ideal audience on the homepage to create an immediate connection with potential clients.
Feature client testimonials to build credibility and reinforce your reliability as a professional.
4. Molly Stubbs
Molly Stubbs’ portfolio uses a minimalist, vibrant design that immediately captures attention. The homepage emphasizes her expertise in brand storytelling with clean navigation to sections like "Work" and "About." Quirky, conversational copy mirrors her creative flair, while her project categories - blogs, ads, and naming - are clearly outlined. It’s a balance of professionalism and personality.
Visit Molly's Portfolio
Organize your portfolio into categories like ad copy, blogs, or social media to show range and specialization in specific areas.
Use conversational and relatable language to give potential clients a taste of your unique writing style and voice.
5. Sally
Sally’s portfolio presents a polished, inviting design with a focus on brand copywriting services. The homepage is approachable, featuring clear sections for services, client testimonials, and case studies. It blends concise, engaging copy with a visually appealing layout, ensuring easy navigation while establishing Sally’s expertise in tone of voice and messaging strategy.
Visit Sally's Portfolio
Use testimonials and case studies to showcase tangible outcomes for past clients, building credibility and trust.
Emphasize your specialized skills, such as tone of voice or web copywriting, to position yourself as an expert in specific areas.
6. Matt Phil Carver
Matt Phil Carver’s portfolio exudes personality and clarity. The minimalist layout highlights his expertise with sharp copy and witty, engaging content. The site’s navigation is simple, with sections like "What I Do" and "My Blog," allowing visitors to explore his skills and writing philosophy effortlessly. His portfolio balances professionalism with creative flair.
Visit Matt's Portfolio
Let your unique voice and style shine throughout your site to distinguish yourself from other writers.
Include authentic feedback to highlight your impact and build trust with potential clients.
7. Michal Eisik
Michal Eisik’s portfolio blends sharp messaging with a clean, approachable design. It highlights her expertise in B2B tech copywriting with engaging visuals, direct copy, and clear calls-to-action. The layout effectively segments services, programs, and products, creating a seamless user experience for clients and freelancers alike. Her conversational tone adds relatability and trust.
Visit Michal's Portfolio
Highlight measurable outcomes from past work to demonstrate your ability to deliver tangible value for clients.
Use engaging, relatable copy that also communicates your skills and services clearly and effectively to potential clients.
8. Emily Thompson
Emily Thompson’s portfolio merges personality with professionalism through an inviting design and clear messaging. It highlights her expertise in content strategy and copywriting with compelling CTAs, a clean layout, and testimonials from top-tier clients. The portfolio’s organized navigation and persuasive copy effectively position Emily as a trusted expert in her field.
Visit Emily's Portfolio
Showcase authentic praise from reputable clients to build trust and emphasize your credibility. Ensure they address specific outcomes or achievements.
Guide visitors with clear calls-to-action that encourage inquiries, sign-ups, or further exploration of your portfolio and services.
9. Brooks Lockett
Brooks Lockett’s portfolio offers a professional and results-oriented presentation, featuring clear navigation and a focus on client success stories. The homepage emphasizes trust with logos of past clients, testimonials, and detailed descriptions of services. The structured “Work With Me” section outlines his process, making the portfolio approachable and transparent for potential clients.
Visit Brooks's Portfolio
Showcase client success stories and measurable outcomes to build credibility and demonstrate your expertise effectively.
Organize your services, process, and contact options into well-structured sections for a seamless user experience.
10. Alan Sharpe
Alan Sharpe’s portfolio is tailored to B2B sales enablement, with a professional layout emphasizing his services and expertise. The site’s concise sections - like "Services," "Case Studies," and "Testimonials" - are well-organized and visually supported by clear call-to-action buttons. The consistent tone and strategic use of data establish credibility while appealing to industrial clients with complex sales cycles.
Visit Alan's Portfolio
Showcase work in your specialty areas, like case studies or testimonials, to build trust and resonate with your target audience.
Include content that demonstrates your ability to craft compelling messages, like performance metrics or client success stories.
11. Rachael
Rachael’s portfolio features a clear, user-friendly layout with detailed case studies for SaaS and B2B projects. Each section highlights high-profile clients and specific copywriting tasks, such as email campaigns, blog content, and landing pages. The portfolio combines professionalism with personality, showcasing expertise while offering a personal touch through testimonials and a community initiative.
Visit Rachael's Portfolio
Highlight your contributions to client success with metrics, such as conversion rates or audience engagement, to establish credibility.
Use clear headers, brief descriptions, and client logos to make your portfolio easy to navigate and visually appealing.
As a copywriter, your portfolio is your chance to showcase the impact of your words - whether it’s driving conversions, telling a brand’s story, or building trust with an audience. The examples we’ve shared demonstrate how personality, structure, and results-driven content can work together to create a compelling showcase of your skills.
If you’re ready to build a portfolio that reflects your unique voice and delivers results, OneHour can help you create a professional site in less than an hour. Using Notion as your CMS, you can focus on what matters most - your work, while we handle the technical details. Create your free account and start building your portfolio today. Your next big client is just a click away.
